· What are the messages in this video clip? Are the messages the same as the product(s)?
- That money isn’t important, the most important things in life don’t depend on money, but yet she is wearing the latest clothes and jewellery and she is at the same time advertising her song of course, so you can go and spend money on buying that.
· What techniques are used to convey the messages?
- The Props – young girls things like a play house, teddy bears, puppets etc. They convey the message of “fun” towards the young girls watching the video. The outfits – Young materialistic girls want these outfits and clothes, the high heels and the jewellery.
· Who is the target audience and how do you know?
- The target audience for this video clip is young girls who come from wealthy families or who have a lot of money to spend, Innovators - Large disposable income, and they are people who enjoy the finer things in life. They are successful and sophisticated.
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